Ektaa R Kapoor, renowned film and television producer, has always been at the forefront of giving women’s narratives pride of place in the entertainment industry. With a conscious decision to push strong women-centric stories, she has challenged societal norms and made significant contributions to empowering women through her work. On her birthday, we look back at Ektaa’s ability to make a difference in diverse spheres, shaping women’s narratives in entertainment.
Ektaa’s notable films that emphasized women’s stories include names like Veere Di Wedding, Lipstick Under My Burkha, The Dirty Picture, and Dolly Kitty Aur Woh Chamakte Sitare amongst others. Her bold and thought-provoking films delved into the lives of women from different age groups and backgrounds, who rebelled against societal restrictions to pursue their dreams and desires. By backing such projects, Ektaa aimed to shed light on the struggles faced by women and provide them with a platform to express their experiences. Taking cognizance of a lack of female gaze, she has consciously explored the complexities of female relationships and the quest for personal freedom. Prevalence of tropes about women supporting and uplifting each other, breaking stereotypes and societal expectations, Ektaa has created a repertoire replete with groundbreaking works.
Even as a producer in TV, Ektaa believes her shows from the start played a significant role in giving Indian women a voice. Her popular series Kyunki Saas Bhi Kabhi Bahu Thi aired during a time when cable television penetration was increasing, and according to research, they played a part in empowering women to make decisions on family matters. The portrayal of strong female characters and storylines focusing on women’s empowerment helped change the narrative and opened doors for women to take charge of their lives. Ektaa acknowledges that her work during that era aimed to challenge traditional gender roles. Her intention was to break new ground and redefine societal norms.
Her last release was Kathal, headlined by Sanya Malhotra which in some ways redefines traditional gender equity in small-town India. Her next is headlined by Kareena Kapoor Khan and is helmed by Hansal Mehta.
Ektaa R Kapoor strives to challenge the status quo and break down barriers in the entertainment industry. She aims to create a platform where women can authentically express themselves, addressing societal taboos and shedding light on overlooked issues. Through her work, she showcases strong female characters to inspire and empower women, encouraging them to rise above societal limitations. Ektaa believes that entertainment has the power to shape perceptions, challenge prejudices, and ignite meaningful conversations. Her goal is to create content that not only entertains but also inspires positive change, as she remains committed to contributing to the ongoing journey towards gender equality.